Best practices used around site flow and design with simplicity at its care. In transforming its new brand identity and visual system, as a team we successfully brought out the big idea of “Making magic for all dogs and their people” by delivering genuine inspiration through a dog’s soulful, innocent eyes “to see and find the magic and surprise inside yourself.” — The new identity is bold, unapologetic, distinctive and symbolizes dog-like qualities: honesty, authenticity, and quirkiness. It helps all of us get to BE more dog. This new identity is carried over to all digital properties.
